Yong Wang Contributes Entries to Encyclopedia

Dr. Yong Wang, Assistant Professor of Sport Management, contributed two entries: (1) Identity threat and coping and (2) conspicuous consumption, along with second author, Dr. Luke L Mao (University of New Mexico), to Encyclopedia of Sport management, 2^nd edition(Edited by Dr. Paul M Pedersen, University of Indiana-Bloomington). Encyclopedia of Sport Management is an authoritative reference work for students, instructors and professors in sport management.

In the identity threat and coping entry. Dr. Wang summarized identity threat research in the sport management field by reviewing the context (team’s poor performance, unethical and unlawful behavior, the departure of team’s important personnel, possible team relocation, and perceived mismatched celebrity in the sport advertisement) and the consequences of sport identity threat (coping strategies and impact of loyalty).

In the conspicuous consumption. Dr. Wang detailed conspicuous consumption in various sports-related contexts, including participating in lifestyle sports, attending professional sports and mega sport events, and purchasing luxury sport products. This entry includes two perspectives of conspicuous status conspicuous from the traditional wealth-based approach Veblen’s tradition and identity and self-expression approach (Bourdieu’s tradition).

Dr. Wang’s research interests focus on sport fan behavior, with emphasizing fans’ motivation and outcome of consuming spectator sport.